— nonstop
nonstop
  February 20, 2019
EN
CN

Branding Project

此項目為我基於對一位設計風格非常簡潔有序的人的採訪和日常印象所作出的品牌設計。

作為廚師發辦式的日式壽司餐廳,nonstop希望能為顧客提供一場由主廚主持的持續性無停滯的就餐體驗。因此品牌的整體樣式簡潔,為了使顧客能更加專注於食物。但細節經過了仔細設計和調整,以保證實際的視覺體驗,同時在宣傳渠道能有效的通過簡潔而精緻的設計吸引顧客注意。

簡潔意味著純粹的最好。

This project is about making a brand for a restaurant based on my interview to a person whose design works is very organized and clear. I decided to design a brand of a Japanese sushi omakase style restaurant to fit that person’s style.

The name “nonstop“ means, as a sushi omakase style restaurant, the journey about eating is a united and continuous experience directed by the chef.

The goal for this design is to create a clean and simple sense to fit the restaurant’s identity. I want the design can be faded into the background when customers come to the restaurant. But it can also catch viewers’ attention by it’s extremely clean and simple design when advertising the restaurant.